"Everyone" is blogging. The low barrier to entry into the alluring world of blogging - little money, and even less talent - has led to any fool and their dog poisoning our view of our computer screens. There are many criticisms we can level at the more thoughtless bloggers, but let's focus our short attention spans on the use of images in their posts.
"But a picture paints a thousand words", I hear you complain. Judicious use of some pictures will support the text in a blog post, and will help the reader understand the bloggers view. The majority of pictures I have seen used by blogger's (especially in the "make money online" sphere) make me want to break something.
As Bread almost said in their 1971 hit song, "if a picture paints a thousand words, then why won't Google rank my stupid image laden blog post higher?"
Let's saunter together through the wreckage. To conduct due diligence effectively when buying a website, you need to "look under the hood". What is the image in this post trying to achieve? It doesn't have an educational purpose, as anyone who is familiar with English idioms will understand what the phrase means. The Lord knows how it was intended to help someone not familiar with English idioms...Oh, wait, don't tell me. Its goal is humour, isn't it? How we all laughed when we put two and two together and realized that the blog title included the words "look under the hood", and that the image was of a beat up old car. Ha ha. Those familiar with buying websites from Flppa will also recognise the irony in connecting images of jalopies with the websites on sale there.
Why not use a generic, insipid, trite image like the one used in this blog post? How about "because it adds nothing of value"? The picture shows a builder walking up a ladder, for God's sake. This image would only be useful if the viewer had never encountered the "man walks up ladder" concept before now. Or if the viewer was amused by images of builders walking up ladders. Or they were averse to reading and needed some method of categorising blog posts in a weird, inefficient way.
SEO's certainly know their onions. And I knew I would find material for my pointless argument by wading through the cesspit of their verbal diarrhoea .
At least I was expecting diarrhoea... Check this out for some sensible use of images in blog posts. The first image of the boy scout does not hold a gratuitously tenuous link to the subject matter (I know you were thinking that); it's actually the logo/branding of the website. Yay for pushing their brand (and I do mean a sincere "yay"). Second image: bite size summary of the message being transmitted. Bismillah - something that aids communication, my head is spinning! Third image: I'm starting to fall in love with the author. This image provides illustrative evidence of a point being made. And something that wasn't merely parroted, either.
Bored now. Anyway, hopefully you now understand the difference between a useful (good) image and a useless (bad) image. However, not understaning this difference has not stopped countless bloggers from achieving "success", so take heart if you're a bit thick.